Bloom Energy Box

Massive Exposure for New Authors

by: Seth Thomas Mullins

Most writers nowadays are aware of the current buzz on the internet: writing articles is one of the best ways to build name recognition and web presence. Here are some words of encouragement for those just starting out with this approach to promotion.

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By now most of you are probably aware of the current buzz across the internet: writing articles about your area of expertise is one of the best ways to build name recognition and web presence. If you can communicate your ideas and information well in a short piece, and include a by-line at the end that provides a link to your own website, then you can generate more traffic this way than by other typical approaches like submitting to search engines or link-sharing.

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Much has been written about it, so I’ll assume that you’re already privy to the potential benefits of article publishing. I want to address THIS particular article to writers with published works; especially those who have self-published, and are now faced with the daunting (and much different) task of self-promotion.

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If you mainly write fiction, maybe you balk at the idea of devoting your time to writing more informative pieces. Believe me, I understand this resistance. I am a fantasy author, and for a long time I believed that my muse lived at a far extreme from day-to-day concerns. But at the same time, I often used to (jokingly, I thought) remark to various people: “Get me on the topic of creativity and writing and I could just ramble on for days.”

Then one day the inspiration hit me: maybe I should write all that “rambling” down for a change and then post it somewhere where other people could benefit from it.

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I found that it was not only relatively easy to do this, but actually enjoyable; and it allows for a little relief from the right-brain strain of constantly cranking out creative fiction ideas.

If you’re hesitant about diving into article writing because you don’t feel like you’re quite an expert on anything, let me address that issue too. To write articles, you don’t need exhaustive knowledge about any topic; you only need to know a little more than the many others out there who might benefit from what you’ve experienced.

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If you’ve completed a novel, then you can write for all aspiring novelists who haven’t yet summoned the courage to commit anything to the page. If you’re published, then you can write for others who HAVE completed a book but are still wallowing in obscurity. Share what you learned along the bitter road that is littered with rejection letters, lonely hours at the writing desk, despair, and oftentimes the misunderstandings of even our closest loved ones.

The point is, wherever you are along the path of your writing ambition, there are others behind you who could benefit from your experience. They will be grateful for your articles and the information and encouragement you gave them. Some will respond by clicking through to your website and learning about your other writings. Some will hopefully purchase your book.

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How many can you hope to reach? Well, I just recently began this article writing endeavor myself. Now when I search by my name on Google or Yahoo I find my pieces turning up on over a dozen a-zines and blogs. Some of these sites have heavy traffic. As I write more, and submit more, the numbers increase exponentially. In mathematical terms, articles are the great multiplier.

How To Write Articles Fast - Article Marketing Tips

Do You Really Want to Get Published? Write for Trade Magazines!

by: Mary Anne Hahn

Have you been repeatedly snubbed by consumer magazines? Do you have little to show for your research and querying efforts other than a folder of form rejection letters? If your writing dream includes earning a halfway decent to excellent income writing magazine articles, there are editors at thousands and thousands of publications worldwide who would open their doors (and their wallets) to work with you. You've probably never heard of most of them, but they have loyal readerships. They're called "trade magazines."
Trade magazines are periodicals that are published for and read by members of specific trade groups, occupations, and/or persons involved in particular types of business. From nurses to building contractors, electrical engineers to restaurant owners, there's a magazine (and sometimes several) that is produced with their interests, needs and issues in mind. Most are available by subscription only, or as a premium for membership in an organization or association. They range from award-winning glossies to modest, staple-bound publications.
And many of them would love to hear from, and work with, reliable writers. Moreover, most of them pay--some of them, very well.
But how do you get started writing for trade magazines? What qualifications do you need to write for them, what types of articles do they need, and where do you find them? Let's look at each of these questions separately.
1. Getting Started
My personal experience in writing for trade magazines came after examining my own career background. What did I know about, what jobs had I held, with what industries was I familiar? I listed everything, from my high school and college job as a supermarket cashier to my experiences as a trainer and supervisor. I then decided to focus initially on the occupation that most interested me, supervision, and began to brainstorm article ideas and search for potential markets revolved around that.
This isn't the only way to break into writing for trades, however. Are there occupations or businesses you would love to learn and write about, but have no work experience in? Do you know people who do them, or could you go through a local Chamber of Commerce or trade association chapter to meet such people? You can also conduct a search for professionals in nearly every field online, via such sites as http://www2.profnet.com or http://www.experts.com (typing "find an expert" into the Google search box will provide you with a plethora of similar sites).
Once you find your "experts," ask questions and listen. What are their work days like? What tools and skills do they use to do their job? What challenges do they face? What would make their jobs easier, faster, of higher quality, and/or more cost effective? What kinds of information, products or services would make them more successful? The answers to these questions will lead you to all sorts of possible article ideas.
2. What qualifications do you need to write for trade magazines?
While it may help immensely to have an education or background in a particular trade or industry to break into writing for its trade magazines, it's not essential. As with querying consumer magazines, showing that you have done, or can do, research on the topic, and mentioning the sources you'll tap when writing the actual article, will go a long way in piquing an editor's interest.
3. What types of articles do trade magazines carry?
Except for the fact that trade publications have a narrower focus than their consumer cousins, the types of articles they carry fall into familiar categories:

• news items specific to the magazine's occupation or industry focus
• products and trends
• how-to articles
• personal/professional experience articles (e.g., case histories, company and professional profiles, etc.)

As stated above, use your own experience as a springboard or your interviews with people in the field to generate article ideas appropriate to the magazine's readership that you are targeting.
4. Where can you find or learn about available trade magazines?
You can obtain fre^e one-year subscriptions to hundreds of different trade magazines at TradePub (http://i.nl03.net/ltr0/? _m=01.009i.2f.mfm.2f ). From "Today's Chemist at Work" to "Poultry International," from "Beverage World" to "Diesel Progress," you'll find a bountiful garden of potential markets that can keep you in writing business for years to come.
You'll also find Kendall Hanson's book, "Writing for Trade Magazines" (http://tinyurl.com/yqher) enormously helpful. In it, he includes information on many of the major publishers in the trade magazine industry, as well as many additional tips on breaking in.
Finally, just keep your eyes and ears open--trade magazines lie in waiting rooms everywhere, from doctor's offices to automobile repair shops. And don't hesitate to ask your friendly neighborhood plumber, hair stylist, CEO, salesperson or pet shop owner if they receive any magazines specific to their industries, and whether or not they have back copies they could lend to you.
While writing for "Aqua" (the pool and spa trade magazine), "Equipment Today" or "Sign Builder Illustrated" may not sound as glamorous as getting published in, say, "Glamour," you'll find these markets immensely more accommodating, their editors more accessible, and the bylines and paychecks satisfying. Plus, you can always use your clips to make the leap into better known magazines, or re-slant your trade articles for consumer publications.
No matter how you look at it, writing for trade magazines is an excellent way to get published, and get paid for your writing

A Publisher's Rant Why I Hate The Body of Your Article

by: Halstatt Pires

I�m a publisher for numerous sites. I HATE many of your articles. Here�s why I hate the body of your article and what you can do about it.
You�re Giving Me A Headache
Let�s cut to the chase on this issue. I really don�t care what you write about. As long as it isn�t an overt sales pitch, knock yourself out. I am more interested in the format of the article, not your view or take on the subject matter. The readers on my sites may not like what you write, but that is your problem.
I do care about the flow and format of the body of your article. I strongly encourage you to have a point and stick to it. If another idea comes to mind half way through writing an article, turn it into a separate article. Don�t try to cram it all into one article.
One Sentence Paragraphs
Don�t. For the love of God, just don�t write these. The only time you should write a one sentence paragraph is if it is a narrative. Occasionally, you can write one for dramatic impact, but try to stay away from these.
Loooonggg Sentences
Even in our capitalist society, punctuation is free. This �.� is a period. The period is your friend. For some of you, it is a long lost friend.
Sentences should be relatively short. If you write articles through the stream of consciousness method, good for you. When the masterpiece is done, read it out loud to yourself. How does it sound? Perhaps you should do something with the 10-line sentence?
Linking In The Body
Why, why, why do you do this? I absolutely refuse to publish any article with links in the body. In truth, I don�t have anything against such links. My bitch is that you�re making me take extra steps to hyperlink the damn things when I publish them on sites. If you think I am going to spend extra time on your article, you�re wrong. Chant with me, �I will put all links in the byline.�
Spelling
Contrary to popular opinion, I don�t care if you misspell words. I can�t spell worth a damn and assume you can�t either. I will run your article through spell check programs. In fact, I�ll run them through two spell check programs. Spelling is not a big issue with me.
Body Headlines
Using headlines in the body of your article is a very good idea. I love them and will view you in a more favorable light. The only thing I ask is that you CAPITALIZE the first letter of each word. Remember, I am lazy.
The Last Paragraph
The last paragraph should summarize the point you made in the article. The last paragraph is not a place to put links, hints about your site or your biography. I will not publish your article if you do such things. You can cover all of these items in your byline.
When it comes to the body of your article, knock yourself out. Just keep in mind these pet peeves.

Comparing Publicity Submitting Articles Online, PressReleases, Book Signings, and Blogs

by: Judy Cullins

Comparing Publicity: Submitting Articles Online, PressReleases, Book Signings, and Blogs
Your audience online awaits information from you. That's why they visit Web sites related to their interest area. With that in mind, know that writing and submitting articles is the number one Online publicity and promotion game around.
You already know that a great Web site with a lot of content keeps pulling your visitors back for more information. Maybe you don't know that to get your targeted audience to your site, you need to spread your free, useful information around cyberspace.
That means to start and keep going a publicity campaign like I do.
Writing and Submitting Articles to Top Web Sites Works
1. Write 10-15 how to and other articles your audience will appreciate.
2. Leverage those to meet other audiences and focuses.
3. Gather 10-20 top web site addresses (URLs) that are in the top 20 through google or another search engine.
4. Search by submitting to your category such as "parents" a second word "submit articles."
5. Submit 2-3 articles at a time to each of these top 20 web sites and watch your numbers grow.
6. Delegate to an assistant to multiply results exponentially.
7. Google my name Judy Cullins to see these results later, watch your growth. Google your name.
Your coach's experience--Got on 1200 Web sites year one, on 4500 year two, 14,000 year three, 30,000 year four and this year over 123,000 other sites, growing 1000's each day. All with a link back to my site where people interested in writing, publishing, or promoting a book will come for even more information. This translates to over 3500 Web visitors each day. Targeted visitors! Consistent sales. From my results
Blogs May be Useful
Even when you create your blog you must also give useful, original information such as these articles. They are proven to do more than any other kind. You can also submit a customer questions and answer it. Update your information at least several times a week to boost your search engine placement. These offerings as with writing and submitting articles let people see you as the expert.
Submit Articles to Opt-In Ezines (no spam)
Submit these same articles to opt-in ezines. These are subscriber only, so you aren't considered spam. From 500 to over 30,000 subscribers in each ezine, you can multiple business results in these ezines. And, they are easy and fast to participate in. Once you get well known, watch your web site targeted traffic increase.
Press Releases May not Get to the Right Person
Let go of publicity and promotion that doesn't work. Like me you may stop submitting press releases to book editors. Even though I submitted over 150 press releases in a year, I only got a few feature stories. I did get some action, but little for the time and effort. If you do send a press release, put a 3-5 Tip blurb in it to make media editor more likely to publish it. They love short how to information just like the rest of us.
Submitting Copies of Your Book for Review
While this may work for some, it's a limited response. Yes, send a few review copies out to people such as MidWest Book Review who actually give them in a timely way. It's much easier getting testimonials from people who have used your service or read your book. They want to help you because they liked your book. They will even give testimonials from a partial read or experience. On the Internet-the playing field is even. You don't need gurus' opinions to say you are OK.
Book Signings May Work
If you love to speak and can speak well, by all means get out and share the good news. You may not get paid to speak, but selling at the back of the room can reward you. Or, people will like what they experience and use your business. The catch? Make sure you schedule 6 talks a month to get the maximum visibility and sales you want.
What Better Visibility Than the Web?
When the Internet reared its beautiful head, I dialed a local high school and hired a techie at low cost. With just the two of us, we put the easiest, cheapest, and fun PR campaign to work. We spend around 4-6 hours a week staying on top of this. When I Goggled my name today I was listed on 123,000 other Web sites with a link back to my site. That means sales.
Spend your publicity and promotion time on what works. What is easiest and fun. You want to spend time on doing what you can from your home office to reach your targeted audience Online who want and need your service or product.

How to Develop a Dynamic Story

by: Barbara White


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Story telling is a very effective way to get your point across. Here are some tips to help you develop a dynamic powerful story.

� Decide on the purpose for the story. What is the main point you want to make? Slant the telling of the story so that that point is clear.

� Create the backdrop. Describe the scene so that the audience can picture it in their minds. What is the time, location, weather? What is going on emotionally, physically, or spiritually?

� Introduce the main characters. Help your audience to picture the important characters through detailed descriptions. Become them; describe their relationships, quirks and personality. Add character voices or mannerisms to make them different from your own.

� Begin the Journey. What is the task, the goal, and the journey to take? What are the challenges that need to be faced?


� Meet the obstacle. To avoid boredom something must happen to get in your way and make it interesting. This could be a person, a self limiting belief, or a challenge to overcome. Exaggeration will add humour.

� Overcome the obstacles. What had to be done to overcome the obstacle? What inner resources did you have to summon? Did someone help you? A hero? Or you? Be specific. Break your solution down into a few steps in sequence. This is where the teaching happens.


� Resolve the story. How did everything turn out? Tie up the loose ends-what happened to the other people? To your hero?

� Make the point. A story needs one clear point to have more points confuses the issue. Write out and memorize the point, work on the words to make it simple and easy to remember. Find �the phrase that pays�.


� Ask the question. Make your story personal to the audience. �Has that ever happened to you?� Turn the main point into a question. Push their buttons!

� Practice, practice, practice. Tell your stories to anyone who is willing to listen. Get feedback, make adjustments, and tell it again. These steps will ignite the WOW in your audience.

Remember the best story you will ever tell is your next story!